AFR


Voice of America’s Article on PS Racing Promoting ChildFund International

Sunny Wong in the PS Racing car, with ChildFund International decals behind, Sept. 15, 2013.

Marianne Brown
September 24, 2013
ZHUHAI, CHINA — In China’s auto racing circuit, drivers can spend thousands of dollars for just one day of competition on the track. It is an unlikely place to find a children’s charity, but in the southern Chinese city of Zhuhai, one driver is making an effort to raise support for disadvantaged kids.

 

Driver and coach Pete Olson suggested the idea of advertising the ChildFund International logo on helmets and cars to the owners of his team, PS Racing, after supporting the charity in the United States. The team donates money, and so far Olson has persuaded three so-called “gentlemen drivers,” for whom racing is just a hobby, to sponsor a child through ChildFund International. “I just wrote them directly I said ‘hey, why don’t you guys sign up, come on, I know you guys spend thousands of dollars every time you smash your cars and laugh it off and stuff. I said it’s like 25 bucks a month, come on that’s nothing,” said Olson, describing his efforts to recruit other drivers.

 

The professional racing circuit in China has been slow to take off. The Chinese Grand Prix opened in 2004, but so far it has struggled to attract spectators, a problem critics blame on high ticket prices.

 

However, China is home to exponential growth in the automobile market, says Jim Moore, general manager of Quandarium, specialists in the automotive aftermarket. Moore travels to China regularly to represent U.S. brands and says the Chinese market is changing rapidly. “This is a culture that 15 years ago nobody dreamed of owning a car, and in that time period everybody has a car so it’s come that far that fast. Now that everyone has one they want it to be different from everybody else’s,” said Moore.

 

With accelerating private car ownership in China, auto industry sponsors are trying to promote their brands and products through the racing series. As the sport grows, Moore explains, it is still funded in part from second generation Chinese business people. “Their parents built factories and sold products all over the world and made lots of money, and now their kids are off spending that money. Motorsports has become a pretty popular hobby for a select few of that group,” Moore said.

 

Olson admits that it is difficult to sell the idea of sponsoring a child to drivers from mainland China because, he says, the concept of donating money to charity is still very new. Sunny Wong says he thinks promoting the cause through racing will attract more attention from wealthy businessmen like himself. He works in real estate in Hong Kong and started racing four years ago. He is part of the team that now sponsors a child through ChildFund International. “I think it’s always good to have good exposure [to] such an audience, and… racing is a different audience for normal organizations like ChildFund International… I think it’s a new niche that they are being exposed to,” said Wong.The positive exposure that ChildFund International receives through the team is reciprocal. Olson says he thinks PS Racing has received more coverage on national television and newspapers because of the connection to the charity. “They will post more pictures of my car and in all the media they mention ChildFund International car. The promoter thinks it looks nice for the series… it adds more of an angle to the racing,” said Olson.

 

Race car drivers Sunny Wong and Pete Olson promote the charity the Child Fund in Zhuhai, China, Sept. 15, 2013. (Marianne Brown for VOA)
Race car drivers Sunny Wong and Pete Olson promote the charity the Child Fund in Zhuhai, China, Sept. 15, 2013. (Marianne Brown for VOA)

 

Olson says he was drawn to ChildFund International because his mother could not afford to raise him and gave him up for adoption when he was a child. “I got adopted by a Harvard lawyer so I lucked out. So there are many, many times in my life that I thought I’m very lucky to have had my education, private schools and everything and the racing, especially when I was just getting started,” said Olson. He says if he had not been adopted he would not be living the life he is now. He says he wants to encourage privileged people like himself to give something back.

Read the full article on Voice of America’s website.

2013 Pan Delta Summer Race a Resounding Success

At 16:00 on 16 June 2013, when the last Asian Pan Delta AFR race car passes the finishing line and in front of the main grandstand, the Pan Delta Super Racing Festival draws to a close. The entire event, filled with exciting races and interesting commercial activites, combine to make Pan Delta one of the most influential and successful regional motorsport event in China.

Improved standards

Due to the changing weather, the event was packed with incidents. But overall the races were successful. Apart from the weather, all the participating teams and drivers showed improved professionalism in all aspects such as technical preparation and race craft. At the same time, these teams and drivers all demonstrated more self-promotion and awareness. For example, in the Circuit Hero races, the race cars are now much better painted and decorated with models on the grid to better attract media and public attention. They are now very aware of the 20,000 people watching them race, which is not common in other races.

Expert operations

Looking at Pan Delta from another angle and you will discover that the commercial developments have reached every corner of the track facilities. Merchandize sales, goods demonstration, auto and motorsport related products, interactive activities, performance stage… etc are all buzzing with people. In the paddock, the guest area and VIP area are also full of people and is indeed very atmospheric.

Pan Delta has been nurturing and educating fans ever since. Nowadays, the 20,000 average fans who attend Pan Delta has made the event a very good platform for promotion. Take the VIP pass for example, the 500 VIP passes available were snapped up long ago. This is a clear sign that the fans do not mind paying more for better hospitality at the race. For just RMB 500, a fan can enjoy a closer look at the cars and the race queens plus a sumptuous buffet lunch by Sheraton Zhongshan Hotel, it is a real bargain.

There is another bright spot from the race and that is the modified car exhibition and sales area. These modified parts sales compaines have teams and drivers in the Circuit Hero races working for or with them, thus they are able to utilise their performance on track to promote their products. The fans can check out and compare the products and services available. The interactivity among parts sales, race teams, drivers and fans have never been this close before.

For the Pan Delta organizers, this has been another great success story. An event packed with activities and commercial partners that fans truly enjoy meeting at  a race track.

  Published:                               2013-06-25

Courtesy of http://www.zic.com.cn/en/news_info.php?id=411&kind=01

Red Hot Motorsports Weekend is Imminent! – 2013 Pan Delta Super Racing Festival (Summer Race) About to Begin

Pan Delta Super Racing Festival is in its 9th year and has already established itself as the local motorsport fans’ gathering place. The 2013 Summer Race is about to be held on 15-16 June at Zhuhai International Circuit. Exciting races, interesting activites and top exhibits will help the fans enjoy an unforgetable weekend.

Easygoing and Expanding

Since the beginning of Pan Delta, it has been defined as the motorsport events for the public. The races belongs to the average men and women. During those days when few fans took part in motorsports and there were few national races, Pan Delta held up its flag to draw the crowds in and nurture their developments, by creating the Circuit Hero races.

Today, Pan Delta’s hard work has been approved. The current Circuit Hero One (Advanced class) race routinely receives more than 25 entries. The more grassroot Circuit Hero Two race can attract over 40 entries, for this race an amazing 49 cars entered the competition. With cars lined up as far back as the last corner, this is truly a sight to behold. Similar races are now happening all over the other Chinese circuits.

Circuit Hero has created miracles and Pan Delta is getting ready to create another new race and concept. The new for 2013 Red Bull Drift Challenge already ignited a lot of sparks in the March Pan Delta race. The 10 machinese drifted against each other one-on-one and showed off their race crafts in front of 20,000 people. For this race there will be 13 cars, 3 more than the last, and two highly capable Japanese drifters, Suenaga Naoto and Saito Daigo, will take part, too.

Endless innovation

Pan Delta has never changed its core qualities. For this race, Red Bull has set up a game known as the “Red Bull Kart Castle Defence Battle”. Red Bull has created a 206m long and 4m wide kart track. Just buy two cans of Red Bull on the spot and you may experience the thrill of driving a kart around this special track.

The vintage cars on display in the March Pan Delta will be here once again. This is a part of the themed event “Whole Family together for Father’s Day”. These historic machines, product of technology and wisdom from more than 100 years ago, are the best father-son activity tool. Apart from the vintage cars, there are also many other great modern cars on display, including the brand new Toyota 86, BMW, Audi and Yamaha motorcycles. Other Pan Delta favourites such as nice food, ZIC stage performances etc will of course be there again. Where better to go on Father’s Day than ZIC?

Q-Team, a large motorsport concern created by Zhang Shan-Qi, the first Chinese driver to tackled the Le Mans Series, will hold their own opening ceremony during Pan Delta. Renowned musician Hei Nan will also be present, while famous artist Roy Chiu will race for Q-Team in the Pan Delta AFR Series. Are the Roy Chiu fans ready?

Tuned car fans cannot miss this weekend’s Pan Delta. Option parts outlets will be at the back of the grandstands for the very first time! For this weekend, the Pan Delta organizers has arranged for 12 car tuning shops to show their products during the event. The participating merchants will sell their wares below market price. Buy, change and pay on the spot! The 12 merchants specializes in different goods and they are well stocked to serve you!

Pan Delta in June, with so much happening at ZIC on and off the track, how can you sit at home?

Source: http://www.zic.com.cn/en/news_info.php?kind=01&id=398